Women's · Eau de Parfum · 100ml

Yara by Lattafa

The original Yara — the bottle that started the entire Lattafa boom and has stayed on TikTok's most-recommended list for three straight years. Bright pear-and-bergamot opens it, then a violet-and-raspberry heart turns playful before settling into a soft tonka-vanilla base. Sweet without being cloying, mature without being heavy. Famously hard to dislike.

• — Eau de Parfum concentration · 100ml / 3.38 fl oz
• — Sweet fruity-floral · pear, violet, vanilla
• — Daytime, casual, year-round
• — Moderate projection, soft long-lasting sillage
• — Eight to ten hours of wear on most skin

The House

Lattafa Perfumes, founded in Sharjah in 1980, has become the most-discussed Middle Eastern fragrance house in the West thanks to TikTok. Yara, launched in 2020, is the bottle that started the conversation.

How to wear

Three sprays — wrist, neck, one to the chest. Yara is moderate; it rewards generous application better than most fragrances at this price point.

Shipping & Returns

Free U.S. shipping on every order, every time. Unopened fragrance may be returned within thirty days for full credit. Worn or sampled bottles are non-returnable. Authentic and factory-sealed, shipped from Austin.